Kenmore is making a big splash with brides-to-be from coast to coast this ceremony season as the brand seeks eight women who are ready to walk down the aisle to join Bridal Wave, a live and online wedding show. Adding an extra ingredient to spice up the competition, one future bride will receive a Kenmore kitchen makeover.
Through June 15, 2012 brides-to-be can audition to be a part of the series by submitting a short video to Kenmore’s official Facebook page describing both themselves and their impending “I do” details. Between June 16 and July 1 eight participants will be chosen to be featured on one episode during the season. Throughout the series each contestant will host a blog on kenmore.com to share tips, provide inspiration, ask questions and receive advice from readers, with the bride-to-be who receives the most reader and viewer engagement – via total number of comments, likes and interaction – awarded a $10,000 Kenmore kitchen makeover.
“Bridal Wave allows the brand to leverage original programming capabilities as enabled by the Kenmore Craftsman Live Experience and its social reach to touch the lives of brides in a meaningful way,” said Nolan Pike, vice president and general manager of the Kenmore brand. “We are excited to enable eight brides to inspire their friends, family and fans during one of the happiest, most memorable times of their lives – and to give one lucky lady a jump start on designing her first kitchen as a newlywed.”
Bridal Wave will live stream on the brand’s Facebook page from the new Kenmore Craftsman Brand Live Experience in downtown Chicago. During the show, live chat blog correspondents will be on hand to answer questions from viewers nationwide in real time.
Offering a golden opportunity to learn from couples who have celebrated their silver wedding anniversary, starting July 14 three pre-wave episodes will air which feature wisdom from the long-wed pairs as well as nuptial knowledge from the newlyweds who appeared on last year’s season of Bridal Wave.
Airing on Saturdays, the eight-week series premieres on August 4. During each episode, brides will be joined by leading industry insiders to plan idyllic I do’s – from honeymoons to catering, makeup and DIY, all the wedding bases will be covered. Participating experts include Debi Lilly, named by Oprah Winfrey as a best pro and owner of A Perfect Event and Toni Federici, founder of Headpieces.com as featured in Martha Stewart Living.
To attend the live Saturday episodes at the Kenmore Craftsman Brand Live Experience, visit Kenmore’s Facebook page the Monday prior to each live episode to request a ticket. Attendees will be selected by lottery.
For more information regarding competition submissions and a complete schedule of the show:
- visit www.facebook.com/Kenmore
Photo credit: ClipArt