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WE TV Unveils “Amsale Girls”

Sara Rue, Bethenny Frankel and Katherine Heigl may be among the long list of luminaries who have donned “I do” dresses from couture creator Amsale, but when WE tv unveils its new series Amsale Girls the gowns will be the star of the show.

Premiering June 12, 2011 at 10 pm ET, the show offers a behind-the- “seams” look at Amsale’s Manhattan boutique retreat for brides-to-be as seen through the eyes of six bridal consultants who turn the search for the perfect wedding dress from a situation filled with stress into a shopping experience success.

“From my gowns to my girls, it’s all about perfection.” Amsale’s business motto is the fabric which binds the members of the bridal salon together as they strive to smooth over family wedding dress disagreements, find the ceremony style that will make a bride-to-be smile and sell maritally-minded masterpieces fitted with price tags ranging from $4,000 to $75,000 as cameras capture all the pre-walk down the aisle action on Amsale Girls.

Photo Credit: WE tv

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