OCHO RIOS

In Ocho Rios, the most popular attraction (one that just about every cruise ship passenger and resort guest enjoys--sometimes what seems like must be all at one time) is Dunn's River Falls. This spectacular waterfall is actually a series of falls that cascade from the mountains to the sea. Here you don't just view the falls, but you climb up the cascading water. Led by a sure-footed Jamaican guide (who wears everyone's cameras slung around his neck), groups work their way up the falls hand-in-hand like a human daisy chain. Be prepared to get wet and have fun, but don't expect a quiet, private getaway. This is Jamaica for the masses, and, no matter what day of the week, the masses do come. At the end of the climb, you'll be deposited into a hectic market for another opportunity to buy crafts, carvings, and the ubiquitous T-shirt.

West of Ocho Rios in the town of Oracabessa, 007 fans can visit the James Bond Beach. Located near Ian Fleming's home, Goldeneye, the beach has plenty of options for a day of activity: waverunners, helicopter tours, and horseback rides as well as beach bar and grill.

If you're serious about horseback riding, check out the Chukka Cove Equestrian Centre between Runaway Bay and Ocho Rios. Well known for its world-class polo matches, the center also offers guided horseback trips along the beach and in the mountains.