20081031: Celebrities Sparkle with ItsHot Jewelry

Glitterati goddess Kim Kardashian always sparkles at red carpet events, but the paparazzi magnet was provided with additional shine thanks to a recent birthday present from, the exclusive manufacturer of Luccello Jewelry. As the reality star moved to the groove at LAX nightclub on October 24, 2008 the gleam of strobe lights danced on her new 34 carat diamond necklace, a one of a kind creation.

Far from the only famous face to be graced with ice from, the manufacturer’s rocks are regularly worn by the upper crust of rap and hip hop’s hierarchy, including Akon, Nelly, Ja Rule, The Game, Sean Kingston, Snoop Dogg and Aubrey O’Day, who recently ruled the red carpet with $250,000 worth of ItsHot gems, while her constant canine companion sported a $50,000 dog collar.

Although A-list accessories may be out of reach for most, also offers a number of less expensive expressions of luxury, including a pair of 10K gold heart-shaped diamond earrings for $145, 10K gold diamond kite stud earrings for $99 and fresh water pearl earrings for $75. For those dreaming of an “I do,” the site also has an array of engagement rings, with a 14K gold ring adorned with round and princess cut diamonds for $495 and a 14K gold princess and round diamond ring with a pave setting priced at $450.

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