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Buying a Diamond Ring (ARA) - The bond between fine jewelry and love dates back to the beginning of recorded time, crossing cultural boundaries. It is human nature to want to express emotions through tangible objects, and fine jewelry has always been a natural and beautiful choice to commemorate love and passion. "Fine jewelry encompasses the emotional and the eternal," notes Elizabeth Florence, executive director of the Jewelry Information Center, a nonprofit trade association based in New York City. "If well taken care of, fine jewelry can last for generations, remaining a lasting symbol of love." Whether an 18-karat gold bracelet, a platinum heart pendant, a set of engraved cuff links, a pair of ruby earrings, or a diamond engagement ring -- the ultimate symbol of love and commitment -- a gift of fine jewelry is an expression of love. History of Romantic Rings The world's first lovers most likely blessed their unions with rings of bone, plaited grass and amber. Later, steel, ivory and gold were used, but it is the Pharaohs of Egypt who are credited with being the first to use rings made of precious materials as a symbol of eternity. The Egyptians regarded the circle, a shape that has no beginning and no end, as a heavenly reminder that life, happiness and love have no beginning and no end. One of the most famous Egyptians, Cleopatra, was a fan of emeralds, which are a symbol of fertility. Draped in gold and emeralds, Cleopatra dressed as the goddess of love, Aphrodite, to gain the attention of Marc Antony. The first recorded account of a diamond betrothal ring can be traced to 1477, when Archduke Maximilian of Austria proposed to Mary of Burgundy, and the tradition has remained a mainstay of today's culture. How to be an Informed Shopper Buying a gift of fine jewelry is exciting, but make sure you are an informed shopper. The first step in selecting your jewelry gift, be it an engagement ring or a gold chain, is to shop at a professional jeweler. Look for a jeweler who is a member of a professional trade association, such as Jewelers of America (JA), which requires high ethical standards of its members and provides them with ongoing education. For more information on fine jewelry and to find a list of professional jewelers near you, visit the Jewelry Information Center's Web site at www.jewelryinfo.org. Courtesy
of ARA Content
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