Jimmy Cliff, Star of “C’mon Get Happy” Super Bowl Ad Honored in Jamaica

Getting behind the wheel of a Volkswagen took him on a mental journey to Jamaica in the popular “C’mon Get Happy” Super Bowl commercial, and now actor Eric Nicolaisen and a music icon are helping to steer the public’s attention to the beauty of the island where everything is irie.

Photo: Director of Tourism, John Lynch (left) honors the star of Volkswagen’s “C’Mon Get Happy” Super Bowl commercial Erik Nicolaisen (right) with a “Beautiful Jamaica” destination book.

The actor and Grammy Award winner Jimmy Cliff– who performed a reggae rendition of the Partridge Family hit for the commercial– were recently honored at a cocktail reception at the Jamaica Pegasus Hotel in Kingston.

Photo: At the reception, (L-R) Minister of Tourism and Entertainment, the Hon. Dr. Wykeham McNeill; internationally acclaimed Jamaican musician Jimmy Cliff; JTB Director of Tourism John Lynch and Erik Nicolaisen.

“The Jamaica Tourist Board felt it fitting to acknowledge both Jimmy Cliff and Erik Nicolaisen for their roles in bringing awareness to Jamaica,” said John Lynch, Director of Tourism for the Jamaica Tourist Board. “Cliff has been a valuable representative for the island for many years, and Nicolaisen has provided tremendous exposure through his character in the commercial.”

Nicolaisen, along with his Jamaican brother-in-law Robert Murphy, were in Jamaica as guests of the Board to experience the destination first hand. While on island Nicolaisen visited a number of iconic locations, including Mystic Mountain and Dunn’s River Falls, with Jamaica Tours providing ground transportation. He also experienced some of the island’s diverse accommodations such as Jamaica Inn in Ocho Rios, Spanish Court in Kingston and the Ritz- Carlton Rose Hall in Montego Bay.

For more information regarding Jamaica tourism:

Photo Credit: Jamaica Tourism Board

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